Online journal or diary on the web that you can maintain for constant engagement with your customers. A blog is where you can write about your team, their ideas and other behind-the-scenes happenings in your store. A simple medium like a blog can help your e-commerce store succeed.
While it may sound like an informal mode of communication that can be easily passed off as a futile effort, it is quite the opposite. A well-structured blog pays off hugely if posts are planned and posted in an organized manner. A blog can help you gain readership that eventually generates more traffic on your online store. Let’s take a look at how that happens.
Search engines such as Google, Yahoo and Bing are constantly on the lookout for origin and freshly posted content. But what exactly qualifies for blog content? If you are unsure about the topics to write about, start with what your customers want to know. If you own a children’s book store, do you think they’d like to know which books are getting launched in the coming months? Tell them. If they often comment on how they love the cosy décor of your bookstore, tell them about the interior design journey you went through. Show photographs of the ‘before’ and ‘after’ look of your store in the post. Anything that makes a personal connect that the customer is likely to remember for a long time to come is good content.
Here is how you can get started with a blog for your online store:
- The foremost thing to determine when you start a blog is its theme. Taking the previous example of children’s book store, your posts should revolve around book reviews, new authors, read-aloud events and so on. The theme of your blog should resonate with what you’re actually selling on your store.
- As you write your posts, be sure to add relevant keywords to it. Keywords are words or phrases that customers are likely to type in search engine queries when they are looking for something in particular. Long-tail keywords help your blog to get noticed in search engine queries.
- Linking to articles from other blogs or websites with similar themes such as yours helps you gain more visibility. Links determine your ranking in Google so the more you link, chances are that other website blogs may also link you back.
- Use social media channels to share your blog posts. Blog posts which people can relate to has more likelihood to be shared and has the ability of creating more awareness of the store’s existence on the internet.
Undoubtedly, a blog is a time consuming affair that needs years to build up and offers dividends over a period of time. But this is the space where your customers come to read, comment and share ideas. It is one of the best mediums to increase brand awareness and eventually bring in ROI.